Voltaire is a Cabaret Musician, an artist and computer animator. Born in Cuba, Aurelio Voltaire Hernandez created his own sound with roots in Goth and European Folk. It is a bit difficult to categorize his sound although it is commonly considered new wave or dark/folk music. He plays various string instruments as well as the drums and played in a small band before becoming an independent songwriter.
Voltaire was successful in creating a unique image along with his talent by putting out his very own comic book called ‘Oh My Goth.’ He also chose to write his own sci-fi novel called ‘The Legend of Candy Claws.’ Without a doubt his ideas were a huge success amongst listeners and readers in various countries. Like other successful musicians he has integrated his image into every product. Creativity in how anyone presents themselves is commonly overlooked. Some creativity is difficult to express in a society that does not give praise to the person who decides to take a different path than the ‘majority’ of people. When someone isn’t afraid to channel their creativity and stand out amongst others it is often reward by the people.
In order to become an established artist it takes a unique approach and image that is unlike any of the other hundreds of artists who devote their time to making it within the music industry. Is there a secret to making it as a songwriter? It appears to be that the ones who have been a success excel in their creative approach and style. Even if a musician has a great deal of talent, it isn’t guaranteed that they will make it unless they are able to sell their image.
Voltaire has built a heavy following because of his memorabilia and products in different industries. He has a great deal of science fiction and anime fans that listen to his music after becoming a fan of his writing. As a well respected artist he is often credited for his lyrics, ability to play multiple instruments and create unique products. In this approach he was able to make himself stand out amongst other artists.
It’s important to possess a unique image as it is a part of his entertainment value. A great entertainer always presents himself in a way that is new and viral to the public. This goes hand in hand with sending the message that is portrayed in his music. Being able to counteract a different popular image is a common technique amongst musicians who want to break through the mold and gain fans. If you do have the look and are lacking in talent it may be more difficult than if you had the talent and not the look – PR and advertising strategies can always be changed, especially when an artist such as Voltaire becomes comfortable in his or her own skin.